Rooted in Nature. Crafted with Intention
At Soil & Us, we believe the truest forms of beauty and well-being begin with the earth. Our name reflects our philosophy — a sacred relationship between the soil beneath us and the soul within us. Every drop of oil and every blend of fragrance we create is born from this connection.
We are a modern apothecary of sorts, inspired by ancient traditions, healing rituals, and the natural rhythm of the earth. Our mission is to bring you closer to nature through scent — not just as something you wear, but as something you feel, live, and remember.
Our Philosophy
We’re here to slow things down.
In a world that often rushes forward, we look back — to the soil, to tradition, to the roots of what grounds us. Our products are not about masking or overwhelming, but about revealing something deeper: calm, clarity, memory, and presence.
We blend with intention, we bottle with purpose, and we invite you to experience scent as a form of self-connection.
For the Earth. For the Senses. For You.
Soil & Us isn’t just a brand — it’s a philosophy, a return to origin. Whether you're starting your day with grounding oils or unwinding with a calming mist, we invite you to come back to yourself — through scent, through ritual, through the earth.
Our Founders
Swati Bihani
Swati Bihani, a Chartered Accountant and Chartered Financial Analyst, transformed her passion for fragrance and aromatics into a purposeful journey. She blends financial insight with creative vision and crafts ideas and strategies that connect emotion with enterprise, instinct with intelligence. As Founder of Soil & Us — a brand rooted in authenticity, sustainability, and a philosophy that gently reconnects us to our origins, she reminds us that the most powerful stories begin with the earth.